ProverseManaged to one number, not twelve
Google catches the buyers already searching. Meta reaches the ones who are not. Both are run against cost per qualified enquiry, and everything else is diagnostic.
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The metrics that waste your time
How many people saw it. Interesting to an agency, worthless to an order book.
We report enquiries insteadA diagnostic number that tells us whether creative is working. It is not a result.
Used internally, never as a KPICost per lead flatters everyone, because most leads are not buyers.
We measure cost per qualified enquiryIntent first, then interruption
Search takes the demand that already exists in your market. Paid social creates demand where there is none. Run in that order, the second becomes far cheaper because the first has already proved what message converts.
- Google Search on the terms your buyers actually type
- Meta for the buyers who are not searching yet
- Retargeting so a first visit is not a wasted one
- Creative produced properly, not stock photography
- Conversion tracking wired into the CRM, not just the ad platform
- Accounts built in your name, so the history is yours
The objections, and what we actually do
“We’ve already burned money on ads.”
Most of that spend bought reach: people who saw the ad and scrolled on. Nobody tracked what happened after the click, so nobody could tell you which pounds were wasted.
Judged on one number, every week.
Every campaign is measured on cost per qualified enquiry and tracked through to the signed order. A campaign that can’t hit the number gets cut, however much we like the creative. Everflow’s lead cost went from £60 to £15.
“Our buyers aren’t on Facebook.”
They are. They’re there on a Sunday night, scrolling past photos of the grandkids.
Meta makes you familiar. Search gets the call.
Meta targets by job title and company size, so the people who sign off orders keep seeing your name. When they do go looking, you’re the firm they recognise. Rangeking reached golf range owners on Meta and took 200+ leads in a year.
“Google Ads just brings in time-wasters.”
Broad keywords pull in anyone vaguely related to what you do. The leads look cheap right up until you try to quote them.
Buyer keywords only, and a page that filters.
We bid only on the terms real buyers type and block the ones that bring in time-wasters. Clicks land on a page that asks the qualifying questions first. Flexipol’s enquiries rose 60% in three months.
“The last agency kept us locked in.”
A twelve-month contract and an ad account in their name. When you wanted out, the history stayed with them.
Your accounts, in your name.
Every ad account is created in your name with us added as users, and you pay Google and Meta directly. If we part ways you remove our access. The campaigns and their history stay exactly where they are. And our contract rolls monthly.
How it works
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01
Account audit
What you have run before, what it cost, and what the data still says.
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02
Structure
Campaigns built around how buyers actually search, not around your internal product list.
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03
Creative
Copy and visuals produced against the objections your buyers actually raise.
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04
Tracking
Conversions wired through to the CRM so a click can be followed all the way to an order.
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05
Optimise
Weekly against cost per qualified enquiry. Losers cut quickly, winners scaled.
The work behind £10M+ of client revenue
£2M closed dealsCase study The full system behind £2M of closed deals
Industrial robotics on a sales cycle measured in months. After two years on our full system: 1,500+ leads, 22,000 new customers in the CRM, and £2M in closed deals tracked back to the source.
Lead cost £60 → £15
Case study How Everflow cut its lead cost from £60 to £15
A utilities company renting every lead from brokers. Front-end ads on Meta and Google, a back end on Salesforce Marketing Cloud, +120% volume, and 100 leads a month for 18 months straight.
+60% enquiries in 90 daysCase study Capturing the search demand Flexipol didn’t know it had
A food packaging manufacturer invisible to the buyers searching for its products every day. We set up Google Ads and built a new website: traffic up 100%, enquiries up 60% in three months.
The senior operators on your build
A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.
Account manager
Runs the audit, sets the scope, stays on the account.
Systems lead
Builds the CRM, the routing and the chase sequences.
Media buyer
Runs Google and Meta to one number: cost per qualified enquiry.
Copywriter
Researches and writes the ads and the outreach, one company at a time.
Graphic designer
Designs the ads, the landing pages and every piece of creative.
The questions you’re actually asking
Who pays for the media?
You do, directly to Google and Meta. It never passes through us and there’s no markup, so every pound on the invoice went on ads. The audit tells you the minimum budget for your market before you commit.
What’s a realistic minimum spend?
It depends on your market and how hard the search terms are fought over. The audit prices it for your market specifically, using real search volumes and what competitors are bidding, so you see the number before you commit.
Do you do the creative?
Yes, it’s part of the build. If you’ve got no usable photos or footage, the audit will say so and a media day gets quoted separately, so the build fee isn’t quietly padded.
How soon will we see enquiries?
Search campaigns usually bring enquiries in the first week they’re live. Meta takes longer to warm up an audience, so judge it over the first couple of months, on cost per qualified enquiry.