For the workflow only your business has
The standard build automates the commercial process every firm shares. This is for the workflow that is specifically yours: the quote that takes someone senior an hour to price, the tender documents, the service desk drowning in the same forty questions.
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The hours hiding in your week
Someone senior pricing routine quotes that follow rules a system could hold.
Drafted in minutes, checked by your teamTenders, specs and compliance paperwork read line-by-line by someone expensive.
Summarised and flagged automaticallyThe same forty questions answered by phone and email every single week.
Answered instantly, escalated when realBoring, reliable, and under your control
No moonshots. We automate the repetitive, rule-bound work that eats skilled hours, with a human approving anything that matters and a clear line the agent never crosses.
- Built around one named workflow, not a vague ambition
- Human approval on anything customer-facing or commercial
- Runs inside the tools you already use
- Escalation rules you set, in writing
- Measured in hours returned, reviewed monthly
- Documentation, so it is never a black box
The objections, and what we actually do
“Every AI chatbot I’ve used has been dreadful.”
Most of them are off-the-shelf tools bolted onto a website to talk to customers, with nothing behind them but guesswork.
We start with the work your customers never see.
Agents do internal jobs first, like pricing the routine quote or summarising the tender pack. Nothing reaches a customer without the approval steps you set, and it never pretends to be a person.
“AI just makes things up.”
The tools you’ve tried were answering open questions with no source material and nobody checking the answer.
Grounded in your documents, signed off by a person.
Each agent works from your price lists and your rules, on one narrow job. Anything it isn’t sure of goes to a person instead of being guessed.
“Our processes are too messy to automate.”
They’re messy because they live in people’s heads, and nobody’s ever had the time to write them down.
Writing the process down is step one.
Half the value is that the workflow finally gets documented. Sometimes that alone fixes it and no agent’s needed, and we’ll tell you when it does.
“This is really about replacing staff.”
That’s how AI gets sold in the news, so a loyal, long-serving team hears “automation” and assumes the worst.
It takes away the part of the job they hate.
Your team stops retyping quotes and gets back to the work they’re paid for. The point is the hours handed back, and we measure them.
How it works
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01
Pick the workflow
One process, chosen because it eats the most skilled hours.
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02
Document and design
The rules, the sources, the approval points, the never-cross lines.
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03
Build and test in parallel
The agent runs alongside the human process until its output is trusted.
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04
Hand over and measure
Live, documented, and reviewed monthly in hours returned.
The work behind £10M+ of client revenue
£2M closed deals
Case study The full system behind £2M of closed deals
Industrial robotics on a sales cycle measured in months. After two years on our full system: 1,500+ leads, 22,000 new customers in the CRM, and £2M in closed deals tracked back to the source.
Lead cost £60 → £15How Everflow cut its lead cost from £60 to £15
A utilities company renting every lead from brokers. Front-end ads on Meta and Google, a back end on Salesforce Marketing Cloud, +120% volume, and 100 leads a month for 18 months straight.
+60% enquiries in 90 days
Case study Capturing the search demand Flexipol didn’t know it had
A food packaging manufacturer invisible to the buyers searching for its products every day. We set up Google Ads and built a new website: traffic up 100%, enquiries up 60% in three months.
The senior operators on your build
A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.
Account manager
Runs the audit, sets the scope, stays on the account.
Systems lead
Builds the CRM, the routing and the chase sequences.
Media buyer
Runs Google and Meta to one number: cost per qualified enquiry.
Copywriter
Researches and writes the ads and the outreach, one company at a time.
Graphic designer
Designs the ads, the landing pages and every piece of creative.
The questions you’re actually asking
Is this part of the standard build?
No. The standard build already includes the commercial automation: the lead responder, scoring, follow-up and routing. Custom agents are for workflows beyond that. They’re scoped and quoted separately after the audit, and they come as part of The works package.
What does it run on?
The tools you already have wherever possible. No new platform for the sake of it, and you own every account and every prompt.
What if it gets something wrong?
Anything that matters goes past a person before it happens, and every action is logged. The worst case is someone double-checking a draft. A customer never sees the mistake.