The system

Lead generation Follow-up & CRM What’s included

Channels

Paid advertising Search and visibility Email outreach LinkedIn outreach Web design

Other services

Media days AI & sales training Fractional CMO Custom AI agents

Who it’s for

B2B businesses

Explore

Case studies Integrations Pricing About us Guides Pipeline calculator Straight answers
Service · Custom automation

For the workflow only your business has

The standard build automates the commercial process every firm shares. This is for the workflow that is specifically yours: the quote that takes someone senior an hour to price, the tender documents, the service desk drowning in the same forty questions.

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Where they earn their keep

The hours hiding in your week

Quoting

Someone senior pricing routine quotes that follow rules a system could hold.

Drafted in minutes, checked by your team
Documents

Tenders, specs and compliance paperwork read line-by-line by someone expensive.

Summarised and flagged automatically
Repeats

The same forty questions answered by phone and email every single week.

Answered instantly, escalated when real
How it works

Boring, reliable, and under your control

No moonshots. We automate the repetitive, rule-bound work that eats skilled hours, with a human approving anything that matters and a clear line the agent never crosses.

Part of the full systemCustom AI agents
  • Built around one named workflow, not a vague ambition
  • Human approval on anything customer-facing or commercial
  • Runs inside the tools you already use
  • Escalation rules you set, in writing
  • Measured in hours returned, reviewed monthly
  • Documentation, so it is never a black box
What usually goes wrong

The objections, and what we actually do

What you’re thinking

“Every AI chatbot I’ve used has been dreadful.”

Most of them are off-the-shelf tools bolted onto a website to talk to customers, with nothing behind them but guesswork.

What we do

We start with the work your customers never see.

Agents do internal jobs first, like pricing the routine quote or summarising the tender pack. Nothing reaches a customer without the approval steps you set, and it never pretends to be a person.

What you’re thinking

“AI just makes things up.”

The tools you’ve tried were answering open questions with no source material and nobody checking the answer.

What we do

Grounded in your documents, signed off by a person.

Each agent works from your price lists and your rules, on one narrow job. Anything it isn’t sure of goes to a person instead of being guessed.

What you’re thinking

“Our processes are too messy to automate.”

They’re messy because they live in people’s heads, and nobody’s ever had the time to write them down.

What we do

Writing the process down is step one.

Half the value is that the workflow finally gets documented. Sometimes that alone fixes it and no agent’s needed, and we’ll tell you when it does.

What you’re thinking

“This is really about replacing staff.”

That’s how AI gets sold in the news, so a loyal, long-serving team hears “automation” and assumes the worst.

What we do

It takes away the part of the job they hate.

Your team stops retyping quotes and gets back to the work they’re paid for. The point is the hours handed back, and we measure them.

What we do

How it works

  1. 01

    Pick the workflow

    One process, chosen because it eats the most skilled hours.

    Process auditHours measured
  2. 02

    Document and design

    The rules, the sources, the approval points, the never-cross lines.

    RulesSourcesGuardrails
  3. 03

    Build and test in parallel

    The agent runs alongside the human process until its output is trusted.

    Parallel runningAccuracy review
  4. 04

    Hand over and measure

    Live, documented, and reviewed monthly in hours returned.

    HandoverMonthly review
The people on your build

The senior operators on your build

A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.

A

Account manager

Runs the audit, sets the scope, stays on the account.

S

Systems lead

Builds the CRM, the routing and the chase sequences.

M

Media buyer

Runs Google and Meta to one number: cost per qualified enquiry.

C

Copywriter

Researches and writes the ads and the outreach, one company at a time.

G

Graphic designer

Designs the ads, the landing pages and every piece of creative.

Straight answers

The questions you’re actually asking

Is this part of the standard build?

No. The standard build already includes the commercial automation: the lead responder, scoring, follow-up and routing. Custom agents are for workflows beyond that. They’re scoped and quoted separately after the audit, and they come as part of The works package.

What does it run on?

The tools you already have wherever possible. No new platform for the sake of it, and you own every account and every prompt.

What if it gets something wrong?

Anything that matters goes past a person before it happens, and every action is logged. The worst case is someone double-checking a draft. A customer never sees the mistake.

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