ProverseSenior judgement, a few days a month
A full-time commercial director costs six figures and most firms your size do not need one five days a week. What they need is the judgement: where the budget goes, what gets measured, and who is accountable for the number.
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What nobody in the building currently owns
Spread across shows, sponsorships and salaries with nobody weighing one against another.
One person accountable for the returnA junior marketer executing without direction, because nobody senior ever set any.
Direction their work finally ladders toEnquiries, pipeline, cost per order. Nobody currently reports it because nobody owns it.
Reported to the board monthlyIn the business enough to matter, not enough to bill like it
A fixed number of days a month, in the business: setting direction, running the commercial review, managing the marketing function you already employ, and sitting on the same side of the table as you when suppliers pitch.
- The commercial plan: where growth actually comes from
- Budget discipline across everything you currently spend
- Direction and management for your existing marketing people
- A monthly number the board can read in one page
- Supplier and agency decisions made with you, not sold to you
- The system we build, owned at director level
The objections, and what we actually do
“We tried a consultant once. We got a deck.”
Ninety pages and a framework with a trademark, then nothing different by the summer.
This seat comes with a delivery team.
The fractional role sits on top of the team that builds and runs the system. A decision made on Tuesday is being built by Wednesday, by the same firm.
“Our marketing person will feel threatened.”
They’ve been left to work it out alone for years, so anyone senior walking in looks like a verdict on them.
They finally get a manager.
Most marketers in firms like yours have never had a budget or a number to own. Given both, they usually get much better at the job, and it’s often the making of them.
“Isn’t this just the management retainer with a fancier title?”
From the outside, both look like someone senior from Proverse turning up every month.
This seat looks a year ahead.
Management keeps the system running week to week. This seat deals with pricing, new markets, the hiring plan and what the board should expect from sales and marketing.
“We can’t justify a six-figure marketing director.”
You’ve priced one, and a full-time hire at that level makes no sense for a firm that needs the thinking a few days a month.
The judgement, a few days a month.
You get senior direction on where the budget goes and who owns the number, for the days you need it. And it’s backed by a team that builds what gets decided.
How it works
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01
Commercial review
The full picture: channels, spend, team, pipeline, pricing.
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02
The plan
Twelve months, one page, agreed with the board.
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03
The cadence
Fixed days each month: review, direction, decisions, reporting.
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04
Build what the plan needs
Where the plan calls for system work, the delivery team builds it.
The work behind £10M+ of client revenue
£2M closed dealsCase study The full system behind £2M of closed deals
Industrial robotics on a sales cycle measured in months. After two years on our full system: 1,500+ leads, 22,000 new customers in the CRM, and £2M in closed deals tracked back to the source.
Lead cost £60 → £15
Case study How Everflow cut its lead cost from £60 to £15
A utilities company renting every lead from brokers. Front-end ads on Meta and Google, a back end on Salesforce Marketing Cloud, +120% volume, and 100 leads a month for 18 months straight.
+60% enquiries in 90 daysCase study Capturing the search demand Flexipol didn’t know it had
A food packaging manufacturer invisible to the buyers searching for its products every day. We set up Google Ads and built a new website: traffic up 100%, enquiries up 60% in three months.
The senior operators on your build
A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.
Account manager
Runs the audit, sets the scope, stays on the account.
Systems lead
Builds the CRM, the routing and the chase sequences.
Media buyer
Runs Google and Meta to one number: cost per qualified enquiry.
Copywriter
Researches and writes the ads and the outreach, one company at a time.
Graphic designer
Designs the ads, the landing pages and every piece of creative.
The questions you’re actually asking
How many days a month?
Enough to own the number and run the monthly cadence, agreed up front. It flexes with what the quarter holds, and you always know the shape of it in advance.
Do we need this and the full system?
They’re designed to work together, but neither needs the other. Some firms start with the seat and add the system when the plan calls for it. The audit will tell you which order makes sense for you.
Who actually takes the seat?
A named senior person, agreed with you before anything starts, who stays on the account. You won’t get a rotating bench of juniors.