The system

Lead generation Follow-up & CRM What’s included

Channels

Paid advertising Search and visibility Email outreach LinkedIn outreach Web design

Other services

Media days AI & sales training Fractional CMO Custom AI agents

Who it’s for

B2B businesses

Explore

Case studies Integrations Pricing About us Guides Pipeline calculator Straight answers
Service · CRM and follow-up

Where quotes stop going quiet

Your CRM rebuilt from the ground up, then set to do the work nobody remembers to do. Every enquiry answered in minutes, scored and routed. Every quote chased until you get an answer.

★★★★★Rated by 40+ businesses worldwide · £10M+ generated for our partners

Trusted by 40+ businesses, including

EverflowAMS RoboticsFlexipolExplode Social MediaExperiencegiftCGS DirectRangeking
The cost of the gap

What the silence is actually costing

Hours

The window in which an enquiry is still warm. Miss it and the buyer has already spoken to someone else.

Replaced with a response in minutes
Unknown

Your quote-to-win rate. Almost no firm we audit can state it, which means nobody is managing it.

Replaced with a number on one screen
Nobody

Who chases a quote that went quiet three weeks ago, on a week when everyone is busy.

Replaced with a system that always does
How it works

Four layers, each doing one job

The CRM stops being a filing cabinet and starts being the thing that runs your commercial process. It is built around how you already sell, not around how the software wants you to.

Part of the full systemFollow-up & CRM
  • A CRM rebuilt on your platform or a better one
  • Source tagging on every enquiry, first touch to closed order
  • Automatic first response, measured in minutes
  • Scoring and routing against criteria you set
  • Post-quote chase that runs as long as your cycle does
  • Your sales team trained on the tools, not replaced by them
What usually goes wrong

The objections, and what we actually do

What you’re thinking

“Our CRM data’s a complete mess.”

Years of duplicates and dead contacts, in fields nobody ever agreed on. Nobody wants to be the one who opens it up.

What we do

Cleaning it up is part of the build.

You don’t need to sort it out before we start. CGS Direct’s audit turned up flaws all through their CRM. Once it was cleaned and working, their existing customer list produced £14k of new business in the first week.

What you’re thinking

“My reps will never use it.”

Every system so far has handed them more admin and nothing back. So the notes live in their heads, and “it’s in the CRM” means it isn’t.

What we do

It does the admin they hate.

Chase emails go out on their own and calls get logged automatically. A short brief lands before every appointment. Your reps spend their time talking to buyers, and nothing new depends on them remembering.

What you’re thinking

“AI will embarrass us in front of a twenty-year account.”

You’ve seen the chatbots. The thought of one saying something daft to a customer you’ve had since 2003 is enough to put anyone off.

What we do

Nothing reaches a customer without your say-so.

It starts on the work behind the scenes, scoring enquiries and drafting follow-ups. Anything a customer sees goes through approval steps you set. It’s written in your tone and it never pretends to be a person.

What you’re thinking

“We already pay for a CRM.”

Most firms do. It was bought years ago to store contacts, and it’s done exactly that ever since.

What we do

We build on it if it can carry the system.

GoHighLevel, HubSpot or whatever you’re on now. If yours genuinely can’t do the job, the audit says so in writing and prices the move separately, so you decide with the numbers in front of you.

What we do

How it works

  1. 01

    Map how you actually sell

    Sat down with your sales team, not guessed at. The real journey, the real objections, the real reasons deals stall.

    Sales team sessionsJourney mapStage definitions
  2. 02

    Rebuild the CRM

    Fields, pipelines and rules that match your process, with source tagging wired in from the first touch.

    PipelinesCustom fieldsSource tagsMigration
  3. 03

    Qualification and routing

    Every enquiry scored against criteria you set, then sent to the right person, or nurtured if it is not ready.

    ScoringRouting by roleNurture tracks
  4. 04

    Response and chase

    Instant first response, then post-quote sequences that keep going for as long as your cycle takes.

    Instant replyPost-quote chaseRe-engagement
  5. 05

    Document the process

    Written down so it survives a resignation, and so a new starter is useful in weeks rather than years.

    Sales playbookTalk tracksObjection handling
  6. 06

    Train the team

    Your people taught the tools so they are faster and better briefed on every call.

    Tool trainingPre-call researchCoaching cadence
The people on your build

The senior operators on your build

A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.

A

Account manager

Runs the audit, sets the scope, stays on the account.

S

Systems lead

Builds the CRM, the routing and the chase sequences.

M

Media buyer

Runs Google and Meta to one number: cost per qualified enquiry.

C

Copywriter

Researches and writes the ads and the outreach, one company at a time.

G

Graphic designer

Designs the ads, the landing pages and every piece of creative.

Straight answers

The questions you’re actually asking

How long does the rebuild take?

Usually about 30 days. It runs alongside what you’ve got now, so nothing gets switched off while it’s being built. You get the actual dates in writing after the audit, before you commit to anything.

How fast does a new enquiry get a reply?

Within minutes, day or night. That includes the Friday-night enquiry that used to sit until Monday. The reply is written in your tone and answers what they actually asked, and qualified buyers get offered a time with your team straight away.

Will this work on a sales cycle measured in months?

That’s where it earns the most. AMS Robotics sell industrial equipment on a cycle measured in months. Their follow-up keeps going for as long as the decision takes, and over two years the system traced £2M of closed deals back to source.

What happens to deals already in our pipeline?

They come across, cleaned and tagged. Anything already in play before we start is excluded from our revenue share, so we’re never paid on work you’d already won.

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