The system

Lead generation Follow-up & CRM What’s included

Channels

Paid advertising Search and visibility Email outreach LinkedIn outreach Web design

Other services

Media days AI & sales training Fractional CMO Custom AI agents

Who it’s for

B2B businesses

Explore

Case studies Integrations Pricing About us Guides Pipeline calculator Straight answers
Service · Content production

One day of filming. Months of ammunition

Campaigns need real creative: your premises, your product, your people. A media day produces enough of it in one visit to feed the system for months, without stock photography anywhere near your brand.

★★★★★Rated by 40+ businesses worldwide · £10M+ generated for our partners

Trusted by 40+ businesses, including

EverflowAMS RoboticsFlexipolExplode Social MediaExperiencegiftCGS DirectRangeking
What it replaces

What your ads are currently running on

Stock

Photography of models in hard hats who have never been on a site in their lives. Buyers can smell it instantly.

Replaced with your actual premises
2019

The year the brochure photos were taken. The kit, the branding and half the staff have changed since.

Replaced with current, true material
Fatigue

The same two images running for months, quietly driving your cost per enquiry up.

Replaced with a deep creative bank
How it works

Shot around the campaigns, not the other way round

The shot list is written from the campaign plan before anyone picks up a camera. Every angle, clip and photo exists because a specific ad, page or sequence needs it.

Part of the full systemMedia days
  • A full day on your premises, planned around production
  • Ad creative in every format the channels need
  • Retargeting clips cut for people who nearly enquired
  • Trust assets for the sales process: walkarounds, capability films
  • Photography for the site, the quotes and the case studies
  • Everything delivered edited, organised and owned by you
What usually goes wrong

The objections, and what we actually do

What you’re thinking

“Nobody here wants to be on camera.”

Most directors would rather be anywhere else, and the last time someone pointed a camera at them it felt staged.

What we do

Your premises and your work carry it.

Your premises, your team at work and the finished job do most of the talking. People appear where they’re comfortable and a voiceover covers the rest. Nobody performs.

What you’re thinking

“We paid for a video once. It cost a fortune and did nothing.”

It was a brand film with drone shots and piano music, made to be admired, with no job to do once it was finished.

What we do

Every clip gets a job.

One day produces a bank of short assets built for ads and follow-up emails, each made for a specific place in the system. It feeds the campaigns for months.

What you’re thinking

“Can’t we just film it on our phones?”

Phones film well these days, so paying for a crew can feel like vanity.

What we do

The hero shots get done properly once.

The creative that represents the firm in every ad gets a professional crew. The quick topical clips afterwards can come off a phone, and we show your team how to shoot them.

What you’re thinking

“Stock photos have always done the job.”

Nobody complained, so nobody noticed buyers scrolling past models in hard hats who’ve never set foot on a site.

What we do

Your premises and your people.

Buyers spot stock photography in a second, and it quietly tells them you’re like everyone else. Footage of your own kit and your own team is the one thing a competitor can’t copy.

What we do

How it works

  1. 01

    Shot list from the campaign plan

    Every asset the ads, pages and sequences need, written down before the day.

    Campaign planShot listLocations
  2. 02

    The day itself

    A small crew on your premises. Product, process, premises, people who want to appear.

    FilmingPhotographyInterviews
  3. 03

    The edit

    Cut into working formats: ads, clips, stills, trust films.

    Ad cutsRetargeting clipsStills
  4. 04

    Into the system

    Loaded into the campaigns and sequences, tested, and rotated before fatigue sets in.

    DeploymentTestingRotation
The people on your build

The senior operators on your build

A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.

A

Account manager

Runs the audit, sets the scope, stays on the account.

S

Systems lead

Builds the CRM, the routing and the chase sequences.

M

Media buyer

Runs Google and Meta to one number: cost per qualified enquiry.

C

Copywriter

Researches and writes the ads and the outreach, one company at a time.

G

Graphic designer

Designs the ads, the landing pages and every piece of creative.

Straight answers

The questions you’re actually asking

Is the media day part of the standard build?

No. It’s a separate piece of work, quoted on its own, and it comes as part of The works package. We only recommend it when the audit shows your existing material can’t carry the campaigns. If you already have usable footage and photos, we use them.

Who owns the footage?

You do, all of it, including the raw files. It’s your premises and your product, and it sits in your accounts like everything else we build.

How disruptive is the day?

A small crew, planned around your operations. Production doesn’t stop, and for most of the day your team won’t notice filming’s happening.

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