The system

Lead generation Follow-up & CRM What’s included

Channels

Paid advertising Search and visibility Email outreach LinkedIn outreach Web design

Other services

Media days AI & sales training Fractional CMO Custom AI agents

Who it’s for

B2B businesses

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Service · LinkedIn outreach

The one channel your buyers are definitely on

A managing director who ignores email and has never opened Instagram still checks LinkedIn. It is slower than email and it carries a credibility email cannot.

★★★★★Rated by 40+ businesses worldwide · £10M+ generated for our partners

Trusted by 40+ businesses, including

EverflowAMS RoboticsFlexipolExplode Social MediaExperiencegiftCGS DirectRangeking
Why it works here

Slower, and worth it

Visible

They can see who you are, who you have worked with, and who you both know, before replying.

Credibility email cannot carry
Patient

A connection made today can turn into an enquiry in nine months, and often does.

Suits long buying cycles
Warm

Value first, pitch much later. Three exchanges before anything is asked for.

Not a pitch on connection
How it works

Connect, then be useful

The mistake is pitching on connection. The method is a personal note referencing their business, then a value exchange or two, then a conversation. It takes longer and it converts at a rate cold email never reaches.

Part of the full systemLinkedIn outreach
  • A personal connection note, never a template
  • No pitch until there have been real exchanges
  • Your profile and company page rebuilt to survive the click
  • Content posted so a profile visit finds something worth reading
  • Conversations routed into the CRM like any other enquiry
  • Run from real profiles, at human volumes
What usually goes wrong

The objections, and what we actually do

What you’re thinking

“I’m not posting on LinkedIn every day like some influencer.”

You’ve watched people you know turn into content machines overnight, and it made you wince.

What we do

You never have to be the face.

The company page and the occasional post carry the credibility. If you’d rather stay out of the feed altogether, the system runs without you in it.

What you’re thinking

“My profile hasn’t been touched since 2014.”

Nobody ever told you it mattered, because until now nobody was sending buyers to look at it.

What we do

Rebuilt before a single message goes.

When a buyer clicks through, they see who you are, who you’ve worked with and what you make. Profile and company page come first, every time.

What you’re thinking

“Everyone can spot those connection requests a mile off.”

The ones you get are sent by software at a thousand a week, with your first name dropped into a template.

What we do

Written for one person at a time.

Volume is capped on purpose. Every note mentions the specific person and their business, which only works at a sane send rate. Sequences stop the moment someone replies.

What you’re thinking

“Our buyers don’t place orders off LinkedIn.”

Nobody signs a purchase order from a LinkedIn message, so it’s easy to write the whole channel off.

What we do

It gets you into the room.

The managing director who ignores email still checks LinkedIn. A researched note opens the conversation, and the call or the site visit happens the way it always has.

What we do

How it works

  1. 01

    Fix the shopfront

    Profile and company page rebuilt so a click through does not cost you the lead.

    ProfileCompany pageProof
  2. 02

    Build the list

    The specific people worth connecting with, by role, sector and size.

    Role targetingSectorSize
  3. 03

    Connect

    Personal notes at human volume, referencing their actual business.

    Connection notesCapped volume
  4. 04

    Be useful

    A relevant observation or resource before anything is ever asked for.

    Value exchangeNo pitch
  5. 05

    Convert

    A conversation, then a booking, routed into the CRM and tagged like any other source.

    CRM routingSource tags
The people on your build

The senior operators on your build

A small senior team, not a pyramid. You will know everyone on this list by name within a fortnight.

A

Account manager

Runs the audit, sets the scope, stays on the account.

S

Systems lead

Builds the CRM, the routing and the chase sequences.

M

Media buyer

Runs Google and Meta to one number: cost per qualified enquiry.

C

Copywriter

Researches and writes the ads and the outreach, one company at a time.

G

Graphic designer

Designs the ads, the landing pages and every piece of creative.

Straight answers

The questions you’re actually asking

Do you post as me?

Only if you want us to, and never without your sign-off on every post. Plenty of clients keep it on the company page and never post personally. Either way, nothing goes out to a prospect without the approval steps you set.

Is any of this automated?

The list building and the tracking are. The messages aren’t. Automated LinkedIn messages give themselves away in one line and cost you more credibility than they win, so each one is researched and written for the person receiving it.

Do we need Sales Navigator?

It helps a lot with targeting and it’s usually worth the licence. We’ll tell you whether your market needs it before you buy anything. If it does, the licence sits in your name like every other account we set up.

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